コーヒー
Creative Direction
Interior Architecture
Concept Design
Logo Development
for
コーヒー
コーヒー, (read as kōhī), is the Japanese word for Coffee, as written in the katakana alphabet. In this project, I developed an identity a coffee shop brand, named コーヒー, animating the forms of the characters to become the pictorial logo for the shop.
This project is the product of my love for the Japanese language, specifically visually. It explores the form of the typography, and how the forms of each letter can be seen as both descriptive and representative in a visual context. In this case, this means the letterforms transforming into a representation of a cup being filled with coffee.
External Signage for コーヒ. This showing the pictorial logo in the final ‘full cup’ stage.
for
コーヒー
This project is the product of my love for the Japanese language, specifically visually. It explores the form of the typography, and how the forms of each letter can be seen as both descriptive and representative in a visual context. In this case, this means the letterforms transforming into a representation of a cup being filled with coffee.
Sketch Process undertaken animating the logo. This document demonstrates the journey taken from the initial word mark, to the pictorial logo.
The animation demonstrating the transformation.
for
コーヒー
This project is the product of my love for the Japanese language, specifically visually. It explores the form of the typography, and how the forms of each letter can be seen as both descriptive and representative in a visual context. In this case, this means the letterforms transforming into a representation of a cup being filled with coffee.
The packaging design, featuring a minimal yet intentional recycled cardboard bag, with a knot to seal, alongside a sticker that features both the pictorial and word mark logo.
The interior signage, featuring the wordmark logo.
SEE MORE WORK FROM ELLA WHEATLEY
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Designing Allpress: From Concept to Coffee Shop
Editorial and Photography with Allpress Coffee, Manchester, for Böhm.
