Creative Direction   Interior Architecture   Concept Design   Logo Development   

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ABOUT THE PROJECT

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コーヒー, (read as kōhī), is the Japanese word for Coffee, as written in the katakana alphabet. This project involved the development of an identity for a coffee shop brand, named コーヒー, animating the forms of the characters to become the pictorial logo for the shop. ​

 

This project explores the form of the typography within the Japanese language, and how the forms of each letter can be seen as both descriptive and representative in a visual context. In this case, this means the letterforms transforming into a representation of a cup being filled with coffee.​​